Requirements Matter
Successful projects are rooted in good requirements. But terrible projects - the kind that are over timeline, over budget, and don't actually deliver on the promised business transformation - all share the same problem: bad requirements.
Bad requirements come in two forms. Missing, misaligned, and misunderstood requirements lead to rework, which eats up margin, timeline, and trust. But even more insidious are requirements without a "why" - which happens when delivery teams build to the SOW instead of the vision that was promised in sales.
That's why I built Glossa. Glossa captures not just what to build, but why — so delivery teams stay anchored to the original business goals, and requirements are clear, accurate, and comprehensive. The result is clients that see the ROI they were promised, and SIs that protect their margin getting there.
Ali spent a decade leading implementations for mid-market and enterprise businesses before moving into product — first building Salesforce's nonprofit fundraising solutions, then as Head of Product at AgentSync.
It was at AgentSync that the problem became impossible to ignore. Despite being a product leader, Ali found herself constantly pulled into implementation fires — and when she looked closely, the root cause was always the same: requirements that were unclear, incomplete, or disconnected from what the client actually needed - caused by the same manual, error-prone processes she'd used as a consultant a decade earlier. Nothing had changed.
So she built Glossa.
